Switch - How To Change Things When Change Is Hard

Chip Heath, Dan Heath

Switch - How To Change Things When Change Is Hard
  • ISBN: 9780385528757
  • Rating: 4 of 5
  • Publisher: Broadway Business
  • Published Date: 2010
  • Number of Page: 305
  • Category: Business & Economics

The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations...

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“No one can make you feel inferior without your consent.” ― Eleanor Roosevelt

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