Strategic Sport Communication, 2E

Pedersen, Paul M., Laucella, Pamela, Kian, Edward, Geurin, Andrea

Strategic Sport Communication, 2E
  • ISBN: 9781492525776
  • Rating: N/A of 5
  • Publisher: Human Kinetics
  • Published Date: 2016-08-05
  • Number of Page: 424
  • Category: Business & Economics

Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents...

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