Marketing Health Services

Richard K. Thomas

Marketing Health Services
  • ISBN: 9781567936780
  • Rating: N/A of 5
  • Publisher:
  • Published Date: 2014-09
  • Number of Page: 510
  • Category: Medical

Instructor Resources: Test bank, course lesson plans, PowerPoint slides, and a transition guide to the new edition. New! Comprehensive course lesson plans are designed to promote an active classroom. Use the lesson plans to set up a new course or adapt your current syllabus to this edition of the text. Activities have been designed to enhance critical-thinking and problem-solving skills, as well as information retention and retrieval capacity. Designed for either an online or on-ground environment. Includes 27 Case Studies! Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies--both traditional and contemporary--to help their organizations successfully navigate this period. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Changes to the third edition: The latest healthcare marketing trends are discussed,…..

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